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Rotate video for Instagram: Enhancing your content's orientation

Cliff Weitzman

Cliff Weitzman

CEO/Pendiri Speechify

#1 Generator Voice Over AI.
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Rotate video for Instagram: Enhancing your content's orientation

Instagram has become one of the most popular social media platforms for sharing visual content, including videos. When it comes to uploading videos on Instagram, ensuring the correct aspect ratio and orientation is crucial for optimal viewing and engagement. In this tutorial, we will explore the importance of aspect ratio, the types of videos to share on Instagram, and how to fix sideways or upside-down videos using Speechify Video Studio.

Aspect ratio for Instagram videos

For Instagram videos, the recommended aspect ratio is 1:1 (square), 4:5, or 9:16 (vertical). These aspect ratios ensure that your videos fit perfectly on the Instagram platform, whether they appear in the feed, Instagram Stories, IGTV, or Reels. It's important to consider the aspect ratio during the video creation and editing process to avoid cropping or stretching your content later.

Types of videos to share on Instagram

Instagram is a versatile platform that caters to various types of videos. Here are a few ideas for the types of videos you can share:

  • Behind-the-scenes — Give your followers a glimpse into your creative process or showcase the making of a product.
  • Tutorials — Share instructional videos to demonstrate how to use a product, create a DIY project, or master a skill.
  • Product showcases — Highlight your products or services with engaging videos that showcase their features and benefits.
  • Inspirational content — Post motivational or uplifting videos to inspire and connect with your audience.
  • Quick tips — Share bite-sized videos offering valuable tips, tricks, or life hacks.
  • Personal stories — Use videos to share personal experiences, journeys, or milestones with your audience.

Proper orientation for Instagram videos

The orientation of a video can greatly impact its effectiveness and how it is perceived by viewers. Uploading videos with the wrong orientation can result in distorted visuals or parts of the video being cut off. To avoid this, it's important to understand the correct orientations and when to use them, so let’s break it down so you can provide an enhanced viewing experience for your followers and subscribers.

Orientation options

  • Portrait mode — Portrait Mode refers to videos that are vertical or taller than they are wide, typically with an aspect ratio of 9:16.
  • Landscape mode — This orientation is horizontal and wider than it is tall, with a typical aspect ratio of 16:9.

When to use each video orientation option

  • Feed videos — For videos uploaded to your Instagram feed, both landscape (horizontal video) and vertical orientations are acceptable. However, vertical videos tend to perform better, as they occupy more screen space on mobile devices and provide a cinematic experience.
  • Reels — Reels are short, entertaining videos on Instagram. For Reels, the vertical orientation (9:16 aspect ratio) is ideal, as it maximizes the viewing experience and engagement.
  • Instagram stories — The proper orientation for Instagram stories is vertical (9:16 aspect ratio), as it aligns with the natural way users hold and interact with their smartphones, providing a more immersive and user-friendly experience.

Easily rotate Instagram videos with Speechify Video Studio

If you have a sideways or upside-down video that you want to share on Instagram, Speechify Video Studio provides a simple solution to correct the orientation. With Speechify Video Studio's easy-to-use online video editor, you can quickly correct the orientation of your videos, ensuring they are ready to be shared on Instagram without any hassle or additional software installations. Simply follow these steps to rotate your video:

  1. Open Speechify Video Studio via the web on your preferred device. Supported devices include IOS, iPhone, Android, Mac OS, Windows, and Linux devices.
  2. Import the video file from your camera roll into Speechify Video Studio's online video editor. The platform supports various video formats, including MOV and MP4.
  3. Locate the rotate or flip button within the video editing tools. In Speechify Video Studio, this button is typically found in the corner of the screen and can be easily accessed.
  4. Click on the rotate button to adjust the orientation of the video clip. You can rotate the video 90 degrees at a time until it reaches the desired orientation.
  5. Preview the video to ensure it is correctly rotated. Make any additional adjustments if needed.
  6. Once you are satisfied with the orientation, you can resize or edit the video further using the video editing tools provided.
  7. When you’re ready, hit the export button and choose a file format to export video in your preferred output format, such as MP4 or MOV.

Speechify Video Studio - #1 AI video editor

Speechify Video Studio is a leading AI video editor designed to elevate your video editing experience to new heights. With its state-of-the-art artificial intelligence technology, Speechify Video Studio offers a range of cutting-edge features that simplify the editing process and deliver stunning results. From intelligent scene detection to presets to automatic color correction, this software understands your video content and optimizes it for maximum impact. With Speechify Video Studio, you can effortlessly trim and merge clips, add captivating visual effects, and fine-tune audio elements to create professional-grade videos in minutes. Whether you're a content creator, a marketer, or an aspiring filmmaker, Speechify Video Studio is your ultimate tool for creating visually stunning and engaging videos that will captivate your audience. Step into the future of video editing and try Speechify Video Studio for free today.

FAQ

What happened to IGTV?

Instagram has retired IGTV and merged it with the in-feed videos to focus on Reels instead.

Why are online video editors the best?

If you prefer not to download additional software, online video editors such as Speechify Video Studio can be a convenient solution. These tools allow you to upload your video clip, rotate it, and make any necessary edits directly in your web browser. Once the changes are made, you can save the rotated video and download it to your device.

Should you remove the TikTok logo before uploading to Instagram?

When uploading a video to Instagram, it's worth noting that some videos may have a watermark or contain TikTok branding, especially if they were initially created for another platform. In such cases, you may need to use a video converter or an editing tool to remove any unwanted elements before rotating the video and preparing it for Instagram.

How do I flip videos for Instagram?

To flip videos for Instagram using the Instagram app, open the app on your mobile device, tap the "+" icon at the top right corner to create a new post, select the video you want to upload, tap the "Edit" option at the bottom, then tap the "Adjust" option, and finally tap the "Flip" icon to flip the video horizontally before posting it on Instagram.

What is the best video editing program?

While there are many video editors, including Windows Windows Movie Maker and iMovie, Speechify Video Studio is by far the best with it’s innovative AI features.

Is Speechify Video Studio a free download?

Speechify Video Studio is an online video editing software that does not require any download. Simply sign up for the free or premium plan and use the program in your preferred browser of choice.

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Cliff Weitzman

Cliff Weitzman

CEO/Pendiri Speechify

Cliff Weitzman adalah advokat disleksia, sekaligus CEO dan pendiri Speechify, aplikasi text-to-speech nomor 1 di dunia dengan lebih dari 100.000 ulasan bintang 5 dan peringkat pertama di App Store untuk kategori Berita & Majalah. Pada tahun 2017, Weitzman masuk daftar Forbes 30 Under 30 berkat upayanya membuat internet lebih mudah diakses bagi penyandang disabilitas belajar. Cliff juga pernah tampil di EdSurge, Inc., PC Mag, Entrepreneur, Mashable, dan berbagai media terkemuka lainnya.

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Tentang Speechify

#1 Pembaca Teks ke Ucapan

Speechify adalah platform teks ke ucapan terkemuka di dunia, dipercaya oleh lebih dari 50 juta pengguna dan didukung oleh lebih dari 500.000 ulasan bintang lima di berbagai aplikasi teks ke ucapan iOS, Android, Ekstensi Chrome, aplikasi web, dan desktop Mac. Pada tahun 2025, Apple memberikan Speechify penghargaan terhormat Apple Design Award di WWDC, menyebutnya sebagai “sumber penting yang membantu orang menjalani hidup mereka.” Speechify menawarkan 1.000+ suara alami dalam 60+ bahasa dan digunakan di hampir 200 negara. Suara selebriti termasuk Snoop Dogg dan Gwyneth Paltrow. Untuk kreator dan bisnis, Speechify Studio menyediakan alat canggih, termasuk AI Voice Generator, AI Voice Cloning, AI Dubbing, dan AI Voice Changer. Speechify juga menyokong produk-produk terkemuka dengan API teks ke ucapan berkualitas tinggi dan hemat biaya. Telah diliput di The Wall Street Journal, CNBC, Forbes, TechCrunch, dan banyak media besar lainnya, Speechify adalah penyedia teks ke ucapan terbesar di dunia. Kunjungi speechify.com/news, speechify.com/blog, dan speechify.com/press untuk informasi lebih lanjut.